How to Improve Your Instagram Engagement

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Regardless of whether you’re a business owner, marketer, social media influencer or simply just interested in boosting your personal Instagram profile, you’ve probably looked into different ways to increase your engagement, especially with all of the algorithm changes in recent years.


It can be disheartening when you spend lots of time on something to only get a handful of likes. That’s why I have teamed up with a digital marketing agency, to offer you the following advice.

Set Goals

First of all, you will need to understand that there are different types of engagement and each action leads to a different result.


Start by determining your goals. Do you want to increase the number of followers you have, or do you want to get more likes and comments? Perhaps you’d like all three?

Post Consistently

One of the simplest ways to keep people interested in your page is to be consistent with your posts. Essentially, the trick is to show your followers that you are committed, both to your page and to them. The more frequently post, the more likely your followers be able to get into a habit of engaging with you, especially if you post at a similar time each day, when they are usually active. This will require an element of trial and error, so be prepared to experiment with different times.

Use Hashtags

Another huge way to improve engagement and help people find you is to use hashtags. Instagram was actually built on hashtags and it is the primary way to filter through content. You may use up to 30 hashtags, but they have to be relevant to the post itself; if you use too many irrelevant hashtags you could appear quite spammy, which will only put people off.

As well as hashtags, you should also try and tag other users and your location within your posts. The trick is to try and make it easier for other people to find your account.

Stay Authentic

Aim to be as authentic as possible with your posts; no one wants to follow a robot. Express your personality through the photos and the captions with some behind-the-scenes, never-seen-before content. Prove that there’s a real person behind the screen.

Being authentic also means that you need to have conversations with your followers; thank them for their support, comment on their posts and even encourage them to explore other brands as well as yours. By being unique and believable with your content, you will establish an element of trust.

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